# Serie Expert Silver Purple Shampoo

A purple, color-toning shampoo that neutralizes brassiness in white, gray, or blonde hair.

Whether you're a bottle blonde or embracing the gray hair trend, a purple shampoo like L'Oréal Professionnel Serie Expert Silver Shampoo is a must-have. This color toning formula contains violet micro-pigments that eliminate brass to help restore cool tones to your salon color. Swap this with your regular shampoo once or twice a week for noticeably brighter, softer, and shinier strands.

## How to use

Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.

## Ingredients
- AQUA / WATER  
- SODIUM LAURETH SULFATE  
- SODIUM CHLORIDE  
- COCO-BETAINE  
- GLYCOL DISTEARATE  
- COCAMIDE MIPA  
- DIMETHICONE  
- SODIUM BENZOATE  
- HEXYLENE GLYCOL  
- CI 60730 / ACID VIOLET 43  
- HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN  
- LIMONENE  
- MAGNESIUM ACETATE  
- HEXYL CINNAMAL  
- ASPARTIC ACID  
- GLYCINE  
- ARGININE  
- GLUTAMIC ACID  
- PHENOXYETHANOL  
- FUMARIC ACID  
- SODIUM HYDROXIDE  
- DISTEARATE  
- CITRIC ACID  
- PARFUM / FRAGRANCE.