Serie Expert Silver Purple Shampoo

A purple, color-toning shampoo that neutralizes brassiness in white, gray, or blonde hair.

Whether you're a bottle blonde or embracing the gray hair trend, a purple shampoo like L'Oréal Professionnel Serie Expert Silver Shampoo is a must-have. This color toning formula contains violet micro-pigments that eliminate brass to help restore cool tones to your salon color. Swap this with your regular shampoo once or twice a week for noticeably brighter, softer, and shinier strands.

How to use

Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.

Ingredients

• AQUA / WATER
• SODIUM LAURETH SULFATE
• SODIUM CHLORIDE
• COCO-BETAINE
• GLYCOL DISTEARATE
• COCAMIDE MIPA
• DIMETHICONE
• SODIUM BENZOATE
• HEXYLENE GLYCOL
• CI 60730 / ACID VIOLET 43
• HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN
• LIMONENE
• MAGNESIUM ACETATE
• HEXYL CINNAMAL
• ASPARTIC ACID
• GLYCINE
• ARGININE
• GLUTAMIC ACID
• PHENOXYETHANOL
• FUMARIC ACID
• SODIUM HYDROXIDE
• DISTEARATE
• CITRIC ACID
• PARFUM / FRAGRANCE.