Strength Cure Best Blonde Purple Shampoo

A sulfate-free strengthening and toning shampoo for damaged, lightened hair.

Bottle blondes—when it comes to caring for your hue, don’t stop at cleansing and color maintenance. You should also add repairing and strengthening to your list of healthy hair goals. Formulate with keravis, astaxanthin, purple orchid toning pigments, and the brand’s exclusive Antifade Complex®, this anti-brass purple shampoo works to brighten, tone, and fortify damaged and lightened color-treated hair.

Key Ingredients

• Keravis: a strengthening protein known to prevent hair breakage
• Astaxanthin: a powerful antioxidant part of our exclusive Asta-Repair technology that helps heal and repair damaged hair
• Purple Orchid: known to provide violet toning properties
• Antifade Complex: a patented ingredient to protect color vibrancy and ensure lasting color payoff with Sunflower Seed, a UV Filter, and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine

Free From

• No Sulfates
• No Parabens
• No Mineral Oil
• No Animal Products or by-products
• Products not tested on animals

Ingredient List

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE.