How To Embrace Your Natural Hair Texture: A Complete Guide | Hair.com By L'Oréal
Work With What You’ve Got: How To Embrace Your Natural Hair Texture
Wondering how to embrace your natural hair texture? Read on for our complete guide for every hair texture plus the products you need in your routine.
By Hair.com & Powered By L’Oreal Professional Products Division
Update Date: 31 Aug 2026
As much as we love styling with hot tools and products to manipulate the texture of our hair, here at Hair.com, we think everyone should know how to care for and style their natural texture. Whether you’re transitioning, looking to update your hair care routine, or just want to add another style to your look book, we’re all about learning to work with what you’ve got!
According to Jamal Edmonds, Mizani artist and owner of Lamaj In The City, more women are embracing their natural hair textures than ever before.
“Most of my clients that came back to the salon after COVID discovered their natural texture and their natural curl,” Edmonds says. “So it was very easy for them to transition from blowouts or maybe even extensions to stuff that actually shows their natural hair.”
Ready to embrace natural texture? Below we’re sharing tips, tricks, and products to help you embrace your natural texture—no matter your hair type.
Redken
Hair Cleansing Cream Clarifying Shampoo
A clarifying, shine-boosting shampoo.
Select a Size for Hair Cleansing Cream Clarifying Shampoo
8.45 fl oz33.8 fl oz
Redken
Extreme CAT Anti-Damage Protein Reconstructing Rinse-Off Hair Treatment
A leave-in protein strengthening hairspray
One size only for Extreme CAT Anti-Damage Protein Reconstructing Rinse-Off Hair Treatment
6.7 fl oz
How do I get my natural texture back?
If you’re trying to restore your natural hair texture, there are a few things you need to know. Many factors can cause your natural hair pattern to change, including damage from chemical treatments, hair coloring services, excessive heat styling, or product build-up.
For those dealing with hair damage, have your hairdresser snip off your split ends so you can start with a clean slate. You should also use hydrating and strengthening products to keep your strands as healthy as possible post-cut. Combat brittle hair with a protein-infused hair treatment like Redken Extreme Cat Anti-Damage Reconstructing Rinse-Off Hair Treatment.
If you have product build-up, give your mane a refresh with a clarifying shampoo like Redken Hair Cleansing Cream Clarifying Shampoo. This formula purifies your hair, removing pollution residue, product build-up, and minerals found in hard water.
How do I embrace my natural hair texture?
Embracing your hair texture is all about finding products that enhance the look of your hair without manipulating its natural pattern. If you have curly hair, for example, products like hair gels and styling sprays can help keep your ringlets looking flawless while preventing frizz.
Wondering which products you need to show off your natural hair texture? Keep scrolling for a curated routine based on your hair type.
If You Have Straight Hair
It’s easy to think that people with straight hair have it made—waking up every morning with hair that looks like it’s been flat-ironed? Yes, please. However, anyone with straight hair will tell you this texture is no walk in the park. People with straight strands often struggle to impart volume into their styles, and frizz can make their straight hair look less tousled bedhead and more, a straight-up mess.
If you’re in search of a hair care routine that will help your strands look sleek, but give you the body and movement you always dreamed of, we’ve got just the products for you.
Matrix
Total Results High Amplify Volumizing Shampoo
A silicone-free volumizing shampoo for fine, limp hair.
Select a Size for Total Results High Amplify Volumizing Shampoo
10.1 fl oz33.8 fl oz
Matrix Total Results High Amplify Volumizing Shampoo
The foundation of every great hair care routine is shampoo. The right shampoo will not only cleanse your hair and scalp but also help you achieve your hair goals. If you have straight hair that just can’t seem to hold any volume, pick up Matrix Total Results High Amplify Volumizing Shampoo. This lightweight silicone-free formula with protein helps boost the structure of fine, limp hair for lasting volume.
Matrix
Total Results High Amplify Volumizing Conditioner
A silicone-free volumizing conditioner for fine hair and limp hair.
Select a Size for Total Results High Amplify Volumizing Conditioner
10.1 fl oz33.8 fl oz
Matrix Total Results High Amplify Volumizing Conditioner
For the best results, you should always follow your shampoo with the conditioner from the same system. If you’re worried about conditioner weighing down your straight strands or making your roots look oily, only apply the product to your mid-lengths and ends. Your ends are the oldest and, therefore, the driest part of your hair, so it benefits the most from a conditioner.
Matrix
Total Results High Amplify Wonder Boost Root Lifter
A root lifter with a targeted applicator, ideal for fine hair.
One size only for Total Results High Amplify Wonder Boost Root Lifter
8.4 fl oz
Matrix Total Results High Amplify Root Lifter
If you’re looking to impart major volume into your locks, it’s what you do before you style your hair that counts. Spray a volumizing root lifter like Matrix Total Results High Amplify Root Lifter at your roots before blow drying your mane. For even more volume, flip your hair over and dry your hair upside down—let gravity work in your favor.
Matrix
Style Link Smooth Setter Smoothing Cream
A smoothing hair cream that can be used to prep for blow-drying or air-drying.
One size only for Style Link Smooth Setter Smoothing Cream
4 fl oz
Matrix Style Link Smooth Setter Smoothing Cream
Just because your strands are naturally straight doesn’t mean they can’t use a little help looking sleek. Achieve a smooth, frizz-free look without heat styling with Matrix Style Link Smooth Setter Smoothing Cream. This anti-frizz cream texture delivers a smooth, satin finish and does not weigh down hair for natural movement.
If You Have Wavy Hair
Wavy hair is one of the most coveted textures around, but without the right products, wavy hair can go from beachy to unruly in an instant. The key to styling and embracing wavy hair is to find the perfect combination of products that help to tame your waves while also enhancing its natural bend. Eliminate frizz and embrace your texture with the products below—just don’t be surprised if someone asks you for a curling wand recommendation.
Redken Frizz Dismiss Shampoo
Frizz is the bane of everyone’s existence—no matter your hair type, but especially when your hair has a bit of texture. Redken's Frizz Dismiss Shampoo is a sodium chloride-free and sulfate-free shampoo that fights frizz and enhances shine to prep your mane for your best waves yet.
Redken
Frizz Dismiss Smoothing Sulfate-Free Conditioner
A moisturizing, frizz-fighting conditioner.
Select a Size for Frizz Dismiss Smoothing Sulfate-Free Conditioner
10.1 fl oz33.8 fl oz
Redken
Frizz Dismiss Instant Deflate Hair Oil
A hair oil-in serum that prevents frizz, puffiness and excess volume.
One size only for Frizz Dismiss Instant Deflate Hair Oil
4.2 fl oz
Redken
Dry Texture Finishing Spray
Texturizing spray for all hair types that adds soft texture and lightweight volume for effortless style.
One size only for Dry Texture Finishing Spray
8.5 fl oz
Redken Triple Dry 15 Dry Texture Finishing Spray
Your natural texture is stunning on its own, and likely doesn’t need any help, but if you want to take your waves up a notch, finish them off with Redken Triple Dry 15 Texture Finishing Spray. This dry texturizing spray provides medium hold for hairstyles without crunch or build-up. This product is perfect for creating an undone, effortless finish on hairstyles.
If You Have Curly Hair
Anyone with curly hair will tell you that sometimes it feels like your curls never look the same way twice. If consistency is keeping you from embracing your natural texture, chances are good you just haven’t found the right styling routine yet. Armed with the products below and our expert tips, you’ll have shiny, bouncy, defined curls in no time.
Matrix Total Results Curl Please Shampoo
Luscious, healthy curls can be elusive. Take the guesswork out of it with Matrix Total Results Curl Please Shampoo. The anti-frizz salon professional formula moisturizes curly hair intensely without adding weight to create brilliant shine.
Matrix Total Results Curl Please Conditioner
Conditioner is the Holy Grail in any curly girl’s arsenal, and Matrix Total Results Curl Please Conditioner is ready to claim it’s rightful spot as one of the best formulas around. Curl Please Conditioner with nourishing jojoba seed oil helps to moisturize wavy and curly hair to control frizz and define curls.
Matrix
Total Results Curl Please Contouring Lotion
A leave-in hair treatment for curly hair.
One size only for Total Results Curl Please Contouring Lotion
5 fl oz
Matrix Total Results Curl Please Contouring Lotion
Hoping to give your ringlets some shine? Rake Matrix Total Results Curl Please Contouring Lotion through your mane. Curl Please Contouring Lotion boosts body, bounce, and shine as it nourishes with light moisture for definition. You’ll be rewarded with touchable, lustrous curls that are in control.
Matrix
Total Results Curl Please Super Defrizzer Gel
An anti-frizz curl gel.
One size only for Total Results Curl Please Super Defrizzer Gel
6.8 fl oz
Mizani
Style Shifter Society Coco Dew Pre-Styling & Restyling Spray
A moisturizing 2-in-1 pre-styling and re-styling curl spray.
One size only for Style Shifter Society Coco Dew Pre-Styling & Restyling Spray
6.7 fl oz
Mizani
Moisture Fusion Moisture Rich Shampoo
A moisturizing shampoo for detangling strands and increasing manageability.
One size only for Moisture Fusion Moisture Rich Shampoo
16.9 fl oz
Mizani
Moisture Fusion Intense Moisture Mask
An intense moisturizing hair mask.
One size only for Moisture Fusion Intense Moisture Mask
16.9 fl oz
Mizani
Curl Define Pudding
A luxurious curl activator that elongates coily to extremely tight texture types.
One size only for Curl Define Pudding
8 fl oz
Mizani
True Textures Twist & Coil Jelly
A curling jelly that enhances natural styles without frizz.
One size only for True Textures Twist & Coil Jelly
8 fl oz
Mizani True Textures Twist & Coil Jelly
If twist outs are your go-to style, you need to add Mizani True Textures Twist & Coil Jelly to your arsenal. This curl activator gel is made with coconut, olive, and marula oils for softer, smoother springy curls and coils.