These L’Oréal Professional Haircare Products Won Big in 2025

We’re breaking down a few L’Oréal pro haircare products that received recognition this year. Discover what makes them so special and where to buy them.

By Leann Garofolo & Powered By L’Oreal Professional Products Division

Update Date: 14 Jan 2025

The Award-Winning L’Oréal Professional Products To Try Now

Redken Acidic Color Gloss Shampoo and Conditioner

The Accolade: Best Shampoo and Conditioner for Color-Treated Hair

As one of the leaders in professional hair color, Redken knows a thing or two about making salon hues last as long as possible. Enter the Acidic Color Gloss Shampoo and Conditioner, an acidic system that extends color vibrancy for up to 32 washes while locking in intense, molecular-level shine. See the transformative powers of this duo for yourself in our Redken Acidic Color Gloss Haircare Review.

Matrix Food For Soft Multi-Use Hair Oil Serum

The Accolades: Best Shine Enhancer and Best Silkening Hair Serum

This hybrid hair oil-serum earned two separate awards in 2024, so you know it must be good. The lightweight formula, which is infused with skincare-inspired ingredients like avocado oil and hyaluronic acid, provides smoother, softer hair while doubling as a heat protectant. Its versatility also makes it a seamless addition to any routine—use it on wet hair as a styling primer or apply it to dry hair as a finishing touch.

Kérastase Elixir Ultime Refillable Hydrating Hair Oil

The Accolade: Best Finishing Oil

Kérastase’s Elixir Ultime Hair Oil (or liquid gold in a bottle, as it’s affectionately nicknamed) has long been a fan favorite. After all, the wild camellia-infused oil is renowned for its ability to boost shine, tame frizz, and strengthen hair, among many other benefits. And this year, there’s something new contributing to its cult following: refillable packaging that makes it easier than ever to stock up.

Pureology Hydrate Shampoo and Conditioner

The Accolade: Best Shampoo and Conditioner for Dry Hair

If you’re in a constant battle against dry hair, don’t let another day pass where Pureology’s Hydrate Shampoo and Conditioner don’t have a spot on your shower shelf. The deeply hydrating, best-selling duo nourishes and replenishes moisture in all hair types, from extremely straight to tightly coiled. Not to mention, all of Pureology’s products are formulated with the brand’s proprietary AntiFade Complex to help preserve color vibrancy.

L’Oréal Professionnel Absolut Repair Molecular Hair Mask

The Accolade: Future of Beauty Award

Let’s face it: Some of our favorite styling habits (think hot tool use, dyeing, or perming) can cause major hair damage. When strands need a little extra TLC, reach for the reparative hair mask from the Absolut Repair Molecular range. For the first time, L’Oréal Advanced Research has found a way to inject decomposed peptides into the hair fiber, helping to reform and rebuild the molecular structure of the hair. As the award’s name indicates, this formula really is the future of haircare.

Biolage Professional Volume Bloom Shampoo

The Accolade: Best Shampoo

While mousses and texturizing sprays can temporarily lift fine or thin hair, a good volumizing shampoo can give it enduring fullness. That’s where Biolage Professional’s Volume Bloom Shampoo comes in. The sudsy shampoo is inspired by nature's ever-expanding cotton flower, helping to plump fine hair with lightweight, bouncy volume. Complete your routine with the corresponding conditioner for maximum body.